Selected Work

Projects built for real business outcomes.

A collection of recent websites, automations, and systems for New Mexico businesses. Each one is designed to load fast, read clearly, and convert visitors into customers.

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Barbershop · Albuquerque

Zeke's Classic Edge

A moody, cinematic marketing site cut from dark mahogany and warm amber — full-bleed shop interiors lit like a film still, a stately serif display face paired with a quiet uppercase sans for navigation and detail copy, and gold accent type that echoes the barber-pole glow. The layout unfolds in confident, single-column sections: a hero anchored by a two-line editorial headline and prominent Book Online / Call actions, tight trust markers (5.0 · 693 reviews, walk-ins, hours), a services grid presented like a printed price list, and location, hours, and directions delivered with the composure of a well-run shop — every page tuned for fast mobile loads and a frictionless handoff into the existing Booksy flow.

Booking conversion path from search to appointment
Local SEO markup for map and review visibility
Mobile-first design that matches the shop's craft

Marketing siteBooking integrationLocal SEO

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Sandwich Shop · Albuquerque

Mary & Tito's

A warm, appetite-first sandwich-shop site built around signature photography and social proof — golden focaccia and green-chile chicken soup set against a clean, cream-and-espresso palette, with a stately serif headline face giving way to crisp sans-serif menu detail. The page scrolls in confident, single-column beats: a full-bleed hero anchored by a bold value proposition and dual 'View the Menu' / 'Call' actions, a compact trust bar (4.7 stars, 619+ reviews, 'Best of ABQ' wins, daily fresh bread), a customer-favorites grid with prices and descriptions, and a neighborhood-story section that turns house-made process into credibility. Every section is tuned for mobile lunch-hour traffic and local search, making it easy to browse, call, and order.

Appetite-first design that turns browsers into callers
Menu and review markup built for local search visibility
Fast, mobile-friendly ordering path for lunch-hour traffic

Brand siteMenu systemLocal SEO

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Wellness & Float Therapy

Floatation Station

A refined, editorial marketing site built in the same spirit as floatationstation.com — full-bleed imagery, generous white space, and softly muted neutrals paired with elegant serif headlines and airy sans-serif body copy. Long-scroll sections layer atmospheric photography with quiet motion and unhurried transitions, guiding visitors through the sensory-deprivation experience, service tiers, and pricing before delivering them into a frictionless online booking flow.

Calming, on-brand design that mirrors the in-studio experience
Clear service and pricing pages built to convert first-time floaters
Streamlined booking path from landing page to reservation

Wellness siteBooking flowBrand storytelling

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